Naming Your Business – Five Hidden Dangers of Using Creative Spelling in Your New Company Name

Assuming that you’ve at any point stumbled into the old joke that “fish” ought to really be spelled “ghoti” (“gh” as in “extreme,” “o” as in “ladies” and “ti” as in “country”), then you will not be shocked to realize that many organizations set this peculiarity of the English language to work by devising a substitute spelling of a watchword for their name. This connects their association with a specific quality while standing apart with a one of a kind looking name.

Instances of inventively spelled names that sound like a genuine word include:
Acxiom
Cinergy Health
Chempetitive
Enalasys
Engauge
Flikr
Genesys

Nonetheless, the dangers of this technique are quite a large number. In the first place, once in a while not every person figures out the first word, similarly as with “saying” and “collaboration.” all things considered, the expected ramifications of the organization name gets much more lost with the imaginative spelling.

Second, a significant number of the inventive spellings are very difficult to precisely recollect. I’m very certain I would easily forget how to spell Enalasys, regardless of whether I recollected that it seemed like “examination” and began with an “E.” There are two extra spelling changes in that eight-letter name. Note that on the Internet, somebody who gets your organization’s spelling just somewhat right won’t find your site and will be unable to receive email through to your representatives.

Third, these names can be challenging to articulate while company name ideas seeing them “cold.” This point gets ignored on the grounds that a famous site like Flikr has many individuals discussing it, and whenever you’ve heard there’s a photograph sharing site called “gleam,” you promptly comprehend that that is the way the name is said. Be that as it may, just from taking a gander at the name, you could similarly need to articulate it as “Fly-ker” – or simply be struck quiet at the new grouping of “k-r” toward the finish of the name. Similarly, I don’t know from the spelling whether “Genesys” should be articulated like the English word “beginning” or like the different parts – “Jean-sister” (which underscores the part word “quality”).

Fourth, imaginatively spelled names with a multifaceted nuance like Chempetitive (seems like “cutthroat” however proposes synthetics) or Engauge (seems like “lock in” yet recommends estimation as in “check”) don’t effectively finish the phone assessment. Their importance doesn’t go over to the ear. That is, somebody hearing “Cutthroat” wouldn’t think the association with synthetic substances – or the right spelling.