How to Market Your Handyman Company
It’s just as crucial to market your services as a handyman as it is to have the vast range of talents you’ll need to perform the work. The need for handymen has constantly been increasing, and if you don’t advertise yourself effectively, you might be losing a lot of potential clients to your competition. That said, there’s no need to be concerned if you don’t know how to promote your handyman service. We’ve put up a list of the top 12 methods to promote yourself as a handyman. Check out our top tips now!
Get the correct certification
The majority of people who hire a handyman do so to improve their own personal environments, such as their home or office. Obtaining a professional handyman certification demonstrates to your clients that you are skilled and informed in your trade. Obtaining certification from the Association of Certified Handyman Professionals (ACHP) and joining the organization is an excellent place to start!
Get your business online
If you want to improve your chances of being discovered by consumers, make sure that folks looking for handymen on the internet come across you. Getting listed on websites like Google My Business, Yelp, Foursquare, Bing, Craigslist, and other similar directories is the simplest method to achieve this. Check that your name, address, and phone number (NAP) information is correct and consistent throughout all of these directories. Also, be sure to update your working hours. When someone searches for ‘Handyman in *your locality*’ or ‘Handyman near me,’ your business will appear. It might be time-consuming and inconvenient to list your company’s information in so many directories. However, the effort will be worth the reward.
Create printed advertisements
Distributing printed material is another established way to sell your brand to individuals who aren’t actively looking for it online. Putting out fliers with discount coupons and handing out business cards is an excellent approach to make sure that your neighbors are aware of your company.
Advertise on vehicles
Your vehicle, whether it’s a car or a truck, may be a very effective marketing tool. Put your company’s name and contact information over the side, and you’ve got yourself a mobile billboard. It’s a terrific local promotion for your business because you’re usually driving around town for work.
You must consistently expand your clients in order to maintain a profitable handyman business. Networking is a critical component of that process and one of the most significant things you can do to promote your company. You may accomplish this by attending local events, fundraisers, and social gatherings where you can meet a large number of potential clients and introduce yourself and your firm. Choose events where the bulk of the attendees are from your target demographic.
Customer testimonials are still one of the most efficient strategies to sell your brand. They not only improve your company’s reputation, but they also aid in the development of trust among potential clients. So, the next time you provide a service to a customer, ask whether they would be willing to submit a testimonial or post an internet review for your company. Make a testimonial book or display them at your office. Thank them for their input and, if necessary, address any concerns. It’s also critical that you respond to any unfavorable reviews left by your consumers and take prompt action to correct the problem. This demonstrates to potential clients that you value their feedback and the level of service you provide.
Join the social media bandwagon
When it comes to marketing your business, social media platforms like Facebook, Twitter, Instagram, and Snapchat have become marketing powerhouses. Social media has become one of the most important routes for targeted marketing, with individuals spending roughly 30% of their online time on it. Create a page for your company on these popular social media platforms and update it frequently. You might provide professional updates, customer video testimonials, lessons and DIY projects, and even social concerns in your community. This provides your potential clients an insight into how you run your firm and lends it an air of authority.
Broaden your services
Many handymen have a specialty or area of expertise in which they want to focus. Some handymen, for example, excel in electrical wiring, while others enjoy plumbing. While this offers them a lot of respect in one field, they’re also missing out on a lot of clients who are searching for handymen with complementary abilities. Expanding your skill set and services sets you different, and it may even become your USP (USP). Rather than appointing multiple workers for each job, people naturally resort to one handyman who can do everything. This also aids in the generation of a lot of word-of-mouth marketing for your company.
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Be open and honest
A customer’s experience with your company is possibly the most important component in determining its reputation. Customers who have a positive experience with your services are more likely to submit positive evaluations and recommend you to others in their network. As previously said, this is one of the most effective strategies to advertise your company. So, how can you make sure your customers are happy with your service? The most essential thing to remember in this situation is to be honest with them. Be open and honest about your price, and stick to your schedule. Above all, do not attempt to oversell or undersell your services. It’s vital to spell out exactly what your clients may anticipate from your service and when they can expect it. You can even allocate aside time each day to deal with unexpected delays. This guarantees that your clients’ expectations are satisfied and that they aren’t caught off guard by any unexpected conditions or expenses.
Join forces with local businesses
Because almost any business with a physical presence might benefit from a handyman’s services, collaborating with some of these local businesses/stores is an excellent method to advertise yourself. You might be able to persuade them to hire you again. You’ll have a consistent stream of work, and they won’t have to go through the effort of employing new people every time!
Create your own YouTube channel
YouTube has transformed the video marketing platform, allowing businesses to reach millions of prospective customers. Many companies are beginning to take advantage of this, and you should as well! You can make video material focusing on your company’s story, insider tips, FAQs, lessons, and client testimonials. This establishes your authority in the field and encourages individuals to put their faith in your abilities.
Direct mail promotions
Sending out mailers and printed advertising information through the mail has its own appeal, despite the fact that it may appear to be archaic. It demonstrates your commitment to your company and aids in the development of client confidence in your services. Make sure the ad wording is engaging, and the material is relevant and beneficial. You may even use this as a chance to hand out vouchers that clients can utilize when they hire your company.